Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
84 Lumber
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
5.0%
-2.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Home Depot
Competitor Displacement Rate
15.0%
Competitors are displacing 84 Lumber in 15.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: 84 Lumber faces competition from larger, more established retailers like Home Depot which offer a wider product selection and more integrated online-to-offline services. Their local-centric model may limit broad online discoverability.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[homedepot.com][lowes.com]⚠️ Identified Vulnerability:Product Breadth
Primary Threat Identified:Home Depot
Target Persona:DIY Home Renovators
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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