Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Aashirvaad
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.3%
+0.1% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Pillsbury India
Competitor Displacement Rate
0.5%
Competitors are displacing Aashirvaad in 0.5% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Pillsbury India leads with a wider variety of flour types and associated products, alongside stronger promotional activities. Aashirvaad's product range, while good, is not as extensive or actively marketed.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[pillsbury.in][atta.com]⚠️ Identified Vulnerability:Product Variety
Primary Threat Identified:Pillsbury India
Target Persona:Home Bakers
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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