Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Adidas
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
45.0%
-2.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Nike
Competitor Displacement Rate
20.0%
Competitors are displacing Adidas in 20.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Adidas faces strong competition from Nike, which often ranks higher for broader athletic apparel searches. Nike's consistent product launches and strong brand marketing give it an edge in visibility.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[nike.com][stockx.com]⚠️ Identified Vulnerability:Brand Strength
Primary Threat Identified:Nike
Target Persona:Casual Athletic Shoppers
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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