Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Air Wick
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
20.0%
+1.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Febreze
Competitor Displacement Rate
12.0%
Competitors are displacing Air Wick in 12.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Febreze's wider range of long-lasting scent technologies and smart home integrations are preferred.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[bedbathandbeyond.com][amazon.com]⚠️ Identified Vulnerability:Scent Technology
Primary Threat Identified:Febreze
Target Persona:Home Decor Enthusiasts
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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