Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Asda
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
30.0%
+3.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Tesco
Competitor Displacement Rate
25.0%
Competitors are displacing Asda in 25.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Asda faces intense competition in the UK grocery market, particularly from Tesco, which often leads on price and online delivery slots. Asda needs to differentiate on value and convenience.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[tesco.com][sainsburys.co.uk]⚠️ Identified Vulnerability:Price Competitiveness
Primary Threat Identified:Tesco
Target Persona:Price-Sensitive Families
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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