Financial Services & Fintech
🟢 SERP-Grounded (Light Telemetry)
au PAY
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
20.0%
+7.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
PayPay
Competitor Displacement Rate
35.0%
Competitors are displacing au PAY in 35.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: PayPay's wider merchant acceptance and more frequent, larger promotional campaigns are drawing users away from au PAY's ecosystem.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[reddit.com][consumer.jp]⚠️ Identified Vulnerability:Merchant Network
Primary Threat Identified:PayPay
Target Persona:Mobile payment users prioritizing convenience and rewards.
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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