Financial Services & Fintech
🟢 SERP-Grounded (Light Telemetry)
Bakkt
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
10.0%
-10.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NegativeThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Coinbase
Competitor Displacement Rate
50.0%
Competitors are displacing Bakkt in 50.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: High fees and a limited selection of supported cryptocurrencies are driving users to competitors. Lacks robust mobile app features and user support.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[coinbase.com][binance.com][kraken.com]⚠️ Identified Vulnerability:Fees & Crypto Selection
Primary Threat Identified:Coinbase
Target Persona:Retail Crypto Investors
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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