Financial Services & Fintech
🟢 SERP-Grounded (Light Telemetry)
Bank of New Zealand
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
10.0%
+1.8% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
ASB Bank
Competitor Displacement Rate
14.0%
Competitors are displacing Bank of New Zealand in 14.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: BNZ faces increasing pressure from ASB Bank and other competitors due to a less intuitive mobile app and slower adoption of new digital banking features. Customers expect more seamless and modern banking experiences.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[asb.co.nz][anz.co.nz][bnz.co.nz]⚠️ Identified Vulnerability:Digital Innovation
Primary Threat Identified:ASB Bank
Target Persona:Young Adults Seeking Digital Banking
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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