Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Big W
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
22.0%
-0.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Kmart Australia
Competitor Displacement Rate
15.0%
Competitors are displacing Big W in 15.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Kmart Australia's relentless focus on low-price leadership and expanding online shopping convenience are attracting a significant segment of budget-conscious shoppers.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[kmart.com.au][target.com.au][bigw.com.au]⚠️ Identified Vulnerability:Price Strategy
Primary Threat Identified:Kmart Australia
Target Persona:Family Shoppers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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