Travel, Hospitality & Dining
🟢 SERP-Grounded (Light Telemetry)
Booking Holdings
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
60.0%
+4.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Expedia Group
Competitor Displacement Rate
25.0%
Competitors are displacing Booking Holdings in 25.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Booking Holdings excels in global hotel bookings, but Expedia Group's aggressive expansion into vacation packages and alternative accommodations poses a growing threat to its market share.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[airbnb.com][kayak.com]⚠️ Identified Vulnerability:Service Diversification
Primary Threat Identified:Expedia Group
Target Persona:Global Travelers
🚨 Threat Velocity:8/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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