Energy & Industrials
🟢 SERP-Grounded (Light Telemetry)
Bunnings Warehouse
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
40.0%
+15.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Mitre 10
Competitor Displacement Rate
30.0%
Competitors are displacing Bunnings Warehouse in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors are frequently cited as alternatives, indicating a potential gap in broad market awareness or specialized product offerings. Bunnings's market share is significant but not dominant in all competitive comparisons.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[g2.com][capterra.com]⚠️ Identified Vulnerability:Market Presence
Primary Threat Identified:Mitre 10
Target Persona:Australian Homeowners
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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