Healthcare & Pharmaceuticals
🟢 SERP-Grounded (Light Telemetry)
Colgate
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
15.0%
-2.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Crest
Competitor Displacement Rate
10.0%
Competitors are displacing Colgate in 10.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: While Colgate has strong brand recognition, Crest often ranks higher for specific product queries due to more targeted marketing and varied product formulations.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[crest.com][walmart.com]⚠️ Identified Vulnerability:Product Differentiation
Primary Threat Identified:Crest
Target Persona:Consumer searching for specific toothpaste benefits
🚨 Threat Velocity:3/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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