Financial Services & Fintech
🟢 SERP-Grounded (Light Telemetry)
Colonial First State
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
15.0%
-5.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
AustralianSuper
Competitor Displacement Rate
20.0%
Competitors are displacing Colonial First State in 20.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Struggles to compete with the scale and low fees of superannuation fund giants. Its digital platform is less intuitive and offers fewer investment options.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[canstar.com.au][moneysmart.gov.au][afr.com]⚠️ Identified Vulnerability:Platform Usability
Primary Threat Identified:AustralianSuper
Target Persona:Young Superannuation Members
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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