Enterprise Software & IT (B2B)
🟢 SERP-Grounded (Light Telemetry)
Demisto
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
25.0%
+4.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Splunk
Competitor Displacement Rate
15.0%
Competitors are displacing Demisto in 15.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Demisto (now Palo Alto Networks Cortex XSOAR) provides strong SOAR capabilities but faces market saturation and competition from larger security platforms. Integration depth and breadth of security analytics are key differentiators.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[gartner.com][techtarget.com][csoonline.com]⚠️ Identified Vulnerability:Brand Consolidation
Primary Threat Identified:Splunk
Target Persona:Security Operations Managers
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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