Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Depend
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
45.0%
+3.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Always Discreet
Competitor Displacement Rate
30.0%
Competitors are displacing Depend in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Always Discreet is gaining traction with targeted marketing and potentially more discreet product designs. Depend needs to emphasize comfort and absorbency innovation.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[healthline.com][verywellhealth.com]⚠️ Identified Vulnerability:Product Design
Primary Threat Identified:Always Discreet
Target Persona:Discreet Adult Incontinence Users
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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