Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Descente
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
8.0%
+3.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
The North Face
Competitor Displacement Rate
20.0%
Competitors are displacing Descente in 20.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Niche appeal in technical skiwear limits broader visibility in general outerwear searches. Competitors offer wider ranges and stronger brand marketing.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[thenorthface.com][columbia.com][arcteryx.com]⚠️ Identified Vulnerability:Category Breadth
Primary Threat Identified:The North Face
Target Persona:Outdoor Adventurers
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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