Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Dial
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
45.0%
+1.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Dove
Competitor Displacement Rate
30.0%
Competitors are displacing Dial in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Strong presence in mass market, but competitors are gaining share with premium formulations and focus on natural ingredients. Needs to enhance its natural/organic product line.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[nykaa.com][purplle.com]⚠️ Identified Vulnerability:Natural Ingredients
Primary Threat Identified:Dove
Target Persona:Health-conscious consumers
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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