Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Doritos
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
55.0%
+12.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Tostitos
Competitor Displacement Rate
30.0%
Competitors are displacing Doritos in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: While Doritos is a market leader, Tostitos' strong positioning in the 'scoopable' chip category and diverse flavor offerings pose a consistent threat.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[kroger.com][safeway.com]⚠️ Identified Vulnerability:Category Breadth
Primary Threat Identified:Tostitos
Target Persona:Snack Food Consumers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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