Energy & Industrials
🟢 SERP-Grounded (Light Telemetry)
dormakaba
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
15.0%
-3.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Assa Abloy
Competitor Displacement Rate
45.0%
Competitors are displacing dormakaba in 45.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: dormakaba is being significantly displaced by Assa Abloy, likely due to Assa Abloy's broader product portfolio, extensive global distribution, and aggressive market penetration.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[assaabloy.com][dormakaba.com][allegion.com]⚠️ Identified Vulnerability:Product Breadth
Primary Threat Identified:Assa Abloy
Target Persona:Access Control Specifiers
🚨 Threat Velocity:8/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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