Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Dove
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
50.0%
+1.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Olay
Competitor Displacement Rate
25.0%
Competitors are displacing Dove in 25.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: While Dove maintains strong visibility, Olay is gaining ground in premium skincare searches, potentially due to advanced formulations and dermatologist endorsements. Dove's 'real beauty' messaging may not always translate to perceived efficacy for specific skin concerns.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[olay.com][cerave.com][neutrogena.com]⚠️ Identified Vulnerability:Advanced Formulas
Primary Threat Identified:Olay
Target Persona:Anti-Aging Skincare Seekers
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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