Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Droga Raia
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
25.0%
+1.8% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
RaiaDrogasil
Competitor Displacement Rate
30.0%
Competitors are displacing Droga Raia in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Droga Raia is being outpaced by its parent company's consolidated brand, RaiaDrogasil, which leverages greater market reach and integrated digital services. Customer loyalty is fragmenting.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[remedi.com.br][onofre.com.br][paguemenos.com.br]⚠️ Identified Vulnerability:Brand Consolidation
Primary Threat Identified:RaiaDrogasil
Target Persona:Loyalty Program Members
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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