Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Drunk Elephant
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
35.0%
+5.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
The Ordinary
Competitor Displacement Rate
45.0%
Competitors are displacing Drunk Elephant in 45.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Drunk Elephant, a premium skincare brand, sees significant displacement from The Ordinary due to the latter's strong value proposition and ingredient-focused marketing. Algorithmic results often favor The Ordinary for budget-conscious consumers seeking effective formulations.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[theordinary.com][sephora.com]⚠️ Identified Vulnerability:Pricing
Primary Threat Identified:The Ordinary
Target Persona:Skincare Enthusiasts
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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