Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Dunhill
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
8.0%
+1.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Rolls-Royce
Competitor Displacement Rate
4.0%
Competitors are displacing Dunhill in 4.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Dunhill, in the context of luxury goods, is being displaced by Rolls-Royce due to Rolls-Royce's unparalleled brand prestige and bespoke customization options. Customers seeking the pinnacle of automotive luxury are drawn to the exclusivity of Rolls-Royce.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[rolls-royce.com][bentley.com]⚠️ Identified Vulnerability:Brand Prestige
Primary Threat Identified:Rolls-Royce
Target Persona:Ultra-High-Net-Worth Individuals
🚨 Threat Velocity:3/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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