Healthcare & Pharmaceuticals
🟢 SERP-Grounded (Light Telemetry)
Elmex
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
10.0%
-10.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NegativeThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Colgate
Competitor Displacement Rate
30.0%
Competitors are displacing Elmex in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Elmex lacks the brand recognition and widespread distribution of competitors like Colgate, significantly hindering its visibility for oral care products.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[ada.org][webmd.com]⚠️ Identified Vulnerability:Brand Recognition
Primary Threat Identified:Colgate
Target Persona:General Consumers
🚨 Threat Velocity:8/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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