Energy & Industrials
🟢 SERP-Grounded (Light Telemetry)
Esso
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
20.0%
+1.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Shell
Competitor Displacement Rate
18.0%
Competitors are displacing Esso in 18.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Esso (ExxonMobil) faces significant brand erosion and competition from integrated energy companies with more diversified offerings and aggressive marketing. Consumer preference is shifting towards perceived greener alternatives.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[gasbuddy.com][fuelsprice.com]⚠️ Identified Vulnerability:Brand Perception
Primary Threat Identified:Shell
Target Persona:Automotive Fleet Managers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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