Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Evian
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
18.0%
+2.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Fiji Water
Competitor Displacement Rate
7.0%
Competitors are displacing Evian in 7.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Evian is being displaced by Fiji Water due to Fiji's distinct source and perceived purity, appealing to a premium market. Consumers looking for a specific 'taste of origin' may favor Fiji.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[fijiwater.com][perrier.com]⚠️ Identified Vulnerability:Brand Perception
Primary Threat Identified:Fiji Water
Target Persona:Premium Water Consumers
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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