Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Extra Space Storage
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
20.0%
+5.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Public Storage
Competitor Displacement Rate
22.0%
Competitors are displacing Extra Space Storage in 22.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors offer more aggressive introductory pricing and a larger network of locations. Extra Space Storage's pricing is perceived as less competitive for new customers.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[uhaul.com][sparefoot.com]⚠️ Identified Vulnerability:Pricing Strategy
Primary Threat Identified:Public Storage
Target Persona:Budget-Conscious Renters
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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