Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Fiama
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.0%
0.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Dove
Competitor Displacement Rate
0.0%
Competitors are displacing Fiama in 0.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Appears to have limited visibility in searches for premium body care and shower gels. Competitor brands like Dove frequently capture a larger share of these consumer-driven queries.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[influenster.com][ulta.com]⚠️ Identified Vulnerability:Feature Parity
Primary Threat Identified:Dove
Target Persona:Everyday Body Care Shoppers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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