Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
FILA
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
12.0%
+1.2% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Adidas
Competitor Displacement Rate
18.0%
Competitors are displacing FILA in 18.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Struggles to maintain top positions against dominant athletic wear brands. Fails to capture trending searches for retro or lifestyle sneakers.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[adidas.com][nike.com][reebok.com]⚠️ Identified Vulnerability:Market Share
Primary Threat Identified:Adidas
Target Persona:Athleisure Enthusiasts
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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