Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Garnier
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.1%
+0.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
L'Oréal Paris
Competitor Displacement Rate
0.1%
Competitors are displacing Garnier in 0.1% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Garnier competes in a crowded market where retailers' private labels and direct-to-consumer brands offer comparable quality at lower price points. Its value proposition is challenged by competitors emphasizing sustainability and ingredient transparency.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[amazon.com][cvs.com][walgreens.com]⚠️ Identified Vulnerability:Price Competitiveness
Primary Threat Identified:L'Oréal Paris
Target Persona:Budget-Conscious Skincare Users
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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