Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Gillette
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
55.0%
-1.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Dollar Shave Club
Competitor Displacement Rate
25.0%
Competitors are displacing Gillette in 25.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Subscription-based razor services offer convenience and cost savings, challenging Gillette's traditional retail model. Gillette's premium pricing and product complexity may deter consumers seeking simpler, more affordable solutions.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[dollarshaveclub.com][harrys.com]⚠️ Identified Vulnerability:Subscription Model
Primary Threat Identified:Dollar Shave Club
Target Persona:Value-Conscious Men
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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