Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Gumtree
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.1%
+0.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Facebook Marketplace
Competitor Displacement Rate
0.4%
Competitors are displacing Gumtree in 0.4% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Gumtree faces significant displacement from more integrated social commerce platforms and specialized marketplaces that offer better user experience and broader reach.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[facebook.com][ebay.com]⚠️ Identified Vulnerability:User Experience
Primary Threat Identified:Facebook Marketplace
Target Persona:Local Sellers & Buyers
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
Unlock Full Threat Report (30 Free Credits)