Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Hainan Duty Free
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
40.0%
+5.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
China Duty Free Group
Competitor Displacement Rate
35.0%
Competitors are displacing Hainan Duty Free in 35.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: While strong in its niche, faces intense competition from consolidated players like China Duty Free Group with broader brand partnerships and exclusive offerings.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[moodiedavittreport.com][dutyfree-shop.com]⚠️ Identified Vulnerability:Brand Exclusivity
Primary Threat Identified:China Duty Free Group
Target Persona:Luxury Travelers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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