Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Hindustan Unilever
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
55.0%
+4.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
ITC
Competitor Displacement Rate
25.0%
Competitors are displacing Hindustan Unilever in 25.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Hindustan Unilever holds a dominant position in the Indian FMCG market. While ITC is a competitor, HUL's vast portfolio and strong brand recognition across numerous categories generally lead to higher algorithmic visibility for consumer product searches.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[itcportal.com][pg.com]⚠️ Identified Vulnerability:Market Share
Primary Threat Identified:ITC
Target Persona:Everyday Consumers
🚨 Threat Velocity:3/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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