Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
HOKA
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.2%
+0.1% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Brooks Running
Competitor Displacement Rate
0.3%
Competitors are displacing HOKA in 0.3% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: HOKA's distinctive cushioning is popular, but competitors are rapidly innovating in lightweight design and responsiveness. Their pricing can be a barrier for some runners compared to alternatives.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[runningwarehouse.com][roadrunnersports.com]⚠️ Identified Vulnerability:Lightweight Design
Primary Threat Identified:Brooks Running
Target Persona:Performance runners seeking speed and comfort
🚨 Threat Velocity:8/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
Unlock Full Threat Report (30 Free Credits)