Consumer Electronics & Hardware
🟢 SERP-Grounded (Light Telemetry)
Hoover
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
35.0%
-3.1% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Shark
Competitor Displacement Rate
45.0%
Competitors are displacing Hoover in 45.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Hoover faces significant displacement from Shark, particularly in the cordless stick vacuum market, where Shark's innovative features and marketing have gained strong traction. Hoover's product lines appear less cutting-edge.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[amazon.com][bestbuy.com][wirecutter.com]⚠️ Identified Vulnerability:Innovation
Primary Threat Identified:Shark
Target Persona:Modern Homeowners
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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