Travel, Hospitality & Dining
🟢 SERP-Grounded (Light Telemetry)
Hyatt
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
30.0%
+2.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Marriott
Competitor Displacement Rate
7.0%
Competitors are displacing Hyatt in 7.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Strong loyalty program and brand recognition. Faces competition from Marriott's extensive portfolio and aggressive direct booking strategies.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[kayak.com][expedia.com]⚠️ Identified Vulnerability:Brand Portfolio Size
Primary Threat Identified:Marriott
Target Persona:Loyalty Program Members
🚨 Threat Velocity:3/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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