Energy & Industrials
🟢 SERP-Grounded (Light Telemetry)
IES Residential
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
15.0%
-5.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Lennar
Competitor Displacement Rate
45.0%
Competitors are displacing IES Residential in 45.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: IES Residential, focused on electrical services within new home construction, is often outranked by the primary homebuilders like Lennar. Prospective buyers seeking homes may not differentiate or prioritize the electrical contractor.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[lennar.com][khov.com]⚠️ Identified Vulnerability:Brand Differentiation
Primary Threat Identified:Lennar
Target Persona:New Home Buyers
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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