Energy & Industrials
🟢 SERP-Grounded (Light Telemetry)
International Paper
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
30.0%
-2.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
WestRock
Competitor Displacement Rate
20.0%
Competitors are displacing International Paper in 20.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors are offering more sustainable packaging solutions and have a stronger online presence for product customization, leading to a loss of market share in eco-conscious segments.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[packagingdigest.com][foe.co.uk]⚠️ Identified Vulnerability:Sustainability Messaging
Primary Threat Identified:WestRock
Target Persona:Sustainability-focused Procurement Managers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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