Financial Services & Fintech
🟢 SERP-Grounded (Light Telemetry)
Intuit
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
50.0%
+4.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Xero
Competitor Displacement Rate
18.0%
Competitors are displacing Intuit in 18.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors are offering more integrated accounting and payroll solutions at competitive price points. Intuit's ecosystem can feel fragmented and costly for small businesses.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[g2.com][capterra.com][xero.com]⚠️ Identified Vulnerability:Integration & Pricing
Primary Threat Identified:Xero
Target Persona:Small business owners
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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