Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Irish Spring
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
18.0%
-1.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Dove
Competitor Displacement Rate
28.0%
Competitors are displacing Irish Spring in 28.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Loses visibility to more dominant personal care brands and direct-to-consumer options. Lacks strong differentiation in scent profiles or formulation.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[dove.com][axe.com][oldspice.com]⚠️ Identified Vulnerability:Product Differentiation
Primary Threat Identified:Dove
Target Persona:Everyday Consumers
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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