Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
ITC
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
40.0%
+2.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
HUL
Competitor Displacement Rate
35.0%
Competitors are displacing ITC in 35.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: As a diversified conglomerate, ITC faces competition from sector-specific leaders like HUL in consumer goods. Search algorithms might prioritize HUL for queries focused on specific FMCG products where HUL has a stronger brand presence and product portfolio.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[hul.co.in][nestle.in]⚠️ Identified Vulnerability:Brand Focus
Primary Threat Identified:HUL
Target Persona:Consumer Goods Shoppers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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