Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Jo Malone London
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
40.0%
-1.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Diptyque
Competitor Displacement Rate
30.0%
Competitors are displacing Jo Malone London in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Jo Malone London's brand presence is strong but faces challenges from competitors offering more unique or artisanal scent profiles. Lack of perceived exclusivity in certain channels allows competitors to gain traction.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[fragrantica.com][basenotes.net]⚠️ Identified Vulnerability:Brand Perception
Primary Threat Identified:Diptyque
Target Persona:Luxury Scent Enthusiasts
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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