Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
John Frieda
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
18.0%
+2.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
L'Oréal
Competitor Displacement Rate
12.0%
Competitors are displacing John Frieda in 12.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: John Frieda performs well in specific hair care segments but is frequently outranked by L'Oréal, which offers a more extensive product range and benefits from superior brand authority in broad hair care searches.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[ulta.com][sephora.com]⚠️ Identified Vulnerability:Product Breadth
Primary Threat Identified:L'Oréal
Target Persona:Consumers Seeking Specific Hair Solutions
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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