Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
John Lobb
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.1%
-0.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Berluti
Competitor Displacement Rate
0.1%
Competitors are displacing John Lobb in 0.1% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: John Lobb competes in the high-end luxury footwear market where artisanal quality is expected. Competitors with stronger brand narratives and more accessible luxury price points can draw customers.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[berluti.com][edwardgreen.com][church-footwear.com]⚠️ Identified Vulnerability:Brand Appeal
Primary Threat Identified:Berluti
Target Persona:Discerning Gentlemen seeking Luxury Footwear
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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