Healthcare & Pharmaceuticals
🟢 SERP-Grounded (Light Telemetry)
Key Surgical
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
25.0%
-1.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Steris
Competitor Displacement Rate
35.0%
Competitors are displacing Key Surgical in 35.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Key Surgical is being displaced by Steris, which offers a more extensive range of sterile processing and surgical equipment. Key Surgical's specialized focus may be insufficient against Steris's comprehensive solutions.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[steris.com][getinge.com]⚠️ Identified Vulnerability:Product Breadth
Primary Threat Identified:Steris
Target Persona:Surgical Services Directors
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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