Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Kleenex
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
40.0%
+0.2% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Puffs
Competitor Displacement Rate
5.0%
Competitors are displacing Kleenex in 5.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Kleenex maintains strong visibility, but Puffs consistently appears in comparative searches for 'softest tissues,' suggesting a potential weakness in marketing its softness advantage.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[target.com][cvs.com]⚠️ Identified Vulnerability:Brand Loyalty
Primary Threat Identified:Puffs
Target Persona:Sensitive Nose Sufferers
🚨 Threat Velocity:2/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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