Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
KOLON SPORT
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
35.0%
+8.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
The North Face
Competitor Displacement Rate
30.0%
Competitors are displacing KOLON SPORT in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: While KOLON SPORT offers quality outdoor gear, The North Face dominates with superior brand recognition and a more extensive product line in core categories.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[rei.com][backcountry.com]⚠️ Identified Vulnerability:Brand Dominance
Primary Threat Identified:The North Face
Target Persona:Outdoor Enthusiasts
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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