Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Kraft Heinz
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
22.0%
-1.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Conagra Brands
Competitor Displacement Rate
18.0%
Competitors are displacing Kraft Heinz in 18.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Conagra Brands is outperforming Kraft Heinz through strategic acquisitions in healthier food segments and more innovative product packaging.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[instacart.com][wegmans.com]⚠️ Identified Vulnerability:Product Innovation
Primary Threat Identified:Conagra Brands
Target Persona:Health-Conscious Families
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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