Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
La Mer
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
35.0%
+0.7% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Estée Lauder
Competitor Displacement Rate
30.0%
Competitors are displacing La Mer in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: La Mer's luxury positioning is challenged by brands like Estée Lauder offering comparable efficacy at slightly lower price points and with broader distribution, impacting high-intent luxury skincare searches.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[sephora.com][ulta.com][newbeauty.com]⚠️ Identified Vulnerability:Price Point
Primary Threat Identified:Estée Lauder
Target Persona:Affluent Skincare Buyers
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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